Audience

The intended audience for my website are people who need help thinking of a gift idea for someone who want to buy them a product that is cute and unusual. The people like these types of gifts tend to be young women (16yrs-25yrs) so I want to aim my website at these people. These users would go on the site to search for gifts for friends and family and maybe even search for cute, girly, handmade products for themselves. As well as young women using the site, I think some men would like to use this site to find a gift for their girlfriends. The only problem I would have with designing for different genders would be the design. From research, I have found out that men and women differ in preference when it comes to website design. Women tend to prefer websites with a lot of colour and more rounded shapes where as men prefer websites with darker colours and straight edges. To solve this problem I am going to have to find out to design a website that would be suitable for both genders or choose one of the two genders to design it for.