I have now researched online shopping and offline shopping and how customers research products and how they purchase products.
-42% of consumers researched online and then purchased the products online
-34% of consumers researched online and then went to the shops to purchase the products
-21% of consumers researched online, went to the store to check out the products and then went back online to purchase them
-12% visited a store and then purchased the products online
-7% purchased the product in store and then research them online afterwards
-Businesses should try and aim themselves to both online and offline customers
-People sometimes get annoyed when they find a product online, go to the store to purchase it and find out the item is out of stock in store.
-People can find online shopping annoying as they have to wait longer to receive their order and they have to pay for delivery which will make their order more expensive than purchasing the product in store
-A lot of customers prefer to shop in store because the can see the exact colour and size of a product
-People researching online spend more time looking at product descriptions rather than looking at product images.
-Most people would prefer to see items in person before purchasing
-Some people are willing to pay up to 50% more for products they can see and touch rather than products online
-Online shopping can be more convenient for people, can be cheaper prices than in store and customers have unlimited access to an online shop
-People are largely influenced by the presentation of products or services
-Some people will pay attention to the smallest detail if they are going to make a purchase which makes presentation even more important
-Online retailers should encourage product reviews
Websites used to help me with this research:
http://googleretail.blogspot.com/2010/03/trend-to-watch-research-purchase.html
http://www.associatedcontent.com/article/320788/the_benefits_of_shopping_online_vs.html?cat=46
http://www.smallbusinessnewz.com/topnews/2010/09/16/offline-retail-vs-online-retail
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