For my website I am going to have two different designs. One for women that are buying gifts for women so this will be cute and girly and then I am going to have a second design for the men that use the website that are buying gifts for women. I completed the design for the women's side of the site quite a while ago now and I found this quite easy to do but I am finding it difficult to come up with a design for the men's side of the website so I have decided to look at other websites that are aimed at a male audience to see what the designs are like and what colours are popular etc. The websites I have looked at are:
http://www.red5.co.uk/
www.topgear.com/uk
http://www.burton.co.uk/
http://www.mensfitness.co.uk/
http://www.firebox.com/
http://www.skysports.com/
Most of these websites have designs aimed at men and content aimed at men but I chose to look at red5 and firebox because they sell products for women as well as men but the overall look of these sites looks to be more aimed at men. This is helpful because I want my design to be aimed at men but the products on the site will be for women.
From looking at all these sites I can clearly see that the most popular colours on websites aimed at males are black, grey, red and white. Also they all have a large main image on their homepage so again this helps me as I can try to include this into my design.
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