Thursday, 22 July 2010

Competitive Analysis

My idea to make a gift finder website is not a new idea I made the decision to carry out some competitive analysis of websites that are similar to the one I would like to create. The websites that will be analysed are:
http://www.seekgifts.co.uk/
http://www.giftgen.co.uk/

Before starting my analysis, the areas to focus on and analyse were thought about carefully and I decided on the following:

• Home page
-What is the purpose of this website? Is this clear to the user?
- Does it contain a lot of information?
- Is the layout suitable for this website?

• Search and search results
- Is the search facility easy to use?
- Does it have basic and advanced search functions?
- Does it function well? Does it return results relevant to what the user searched for?
- Does the search results page remind the user what they searched for?

• Navigation
- What sort of navigation is used?
- Is it easy for the user to navigate around the site?
• Colour Scheme and Readability

- What is the colour scheme used on the site?
- Is the colour scheme suitable for all intended audiences?
- Is the text on the site easy to read?

• Overall
- Is the site easy to use?
- Does the site function well?
- Summary of this website
- How would my site be different to this site?

No comments:

Post a Comment